Gift card breakage refers to:
A) The inability of the company to satisfy its obligation to customers that have previously purchased gift cards.
B) The point in time when gift cards expire or when the likelihood of redemption by customers is viewed as remote.
C) The time at which customers redeem their previously purchased gift cards for goods and services.
D) Companies selling gift cards to customers on account and then those customers failing to pay the amount owed.
Answer: B
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