Anne runs a small bakery on the main street of a resort town. Though hers was the only bakery around, the business had been suffering during the economic slowdown, and she was contemplating whether she should attempt strategic planning. Anne should be aware of what research finding regarding strategic planning?
A. Only large firms show performance gains from strategic planning.
B. Only small firms show performance gains from strategic planning.
C. Performance gains from strategic planning are equal among small and large firms.
D. Both small and large firms benefit from strategic planning, but small firms get a larger boost in performance.
E. Both small and large firms benefit from strategic planning, but the small improvement in . performance may not be worth the effort for small firms.
Answer: E
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